Run on one number:
net margin per SKU.
EcomDune turns Amazon.in rank, PPC performance and true SKU-level profit into bid decisions that compound margin instead of compressing it. the one call you make every Monday, with all three numbers on one screen.
you assumed did 18%
unnoticed, in 60 days
in 90 days
ACoS is lying to you
Your ad report shows a healthy ACoS. Your bank balance shrinks anyway.
Here's why: ACoS ignores refunds, FBA and referral fees, storage, and GST.
TACoS is closer, but it still won't tell you which SKU is losing money.
The only honest number is per-SKU net margin. and 9 in 10 Amazon.in sellers
have never seen it for their own business.
Every bid you place either compounds that margin or compresses it.
There is no neutral bid. This is the compression spiral most brands are in
without knowing it:
You feel it 60 days later in your P&L. the rank chart saw it coming.
three views. three questions. one Monday.
Every week a private-label founder has to answer the same three questions. EcomDune gives each one its own view. and joins them on the screen where you actually decide.
per-SKU net margin. after everything.
Amazon's Finance API, your COGS, FBA and referral fees, PPC spend, refunds, GST. reconciled into one number per SKU: what you actually kept. Sort ascending by net margin and the worst offender is usually the SKU you were most confident about.
- True net per SKU, not a blended account margin. the average always hides the SKU bleeding out.
- Finance API settlement + COGS + fees + PPC + refunds, reconciled automatically. no month-end spreadsheet.
- Sort ascending. the SKU you defend hardest is often the one to fix, re-price, or pause.
- COGS outliers flagged. one wrong landed cost quietly distorts every bid decision downstream.
"My hero SKU is netting 4%, not the 18% I assumed." The founder who sees that once never runs the business on ACoS again. that's the whole shift.
rank is the leading indicator of margin
Daily organic rank per keyword, per ASIN. captured over time, so drift is visible. When rank on a money keyword slips, your PPC works harder to hold the sales, ACoS climbs, and net margin compresses. you read it in the P&L 60 days later. the rank chart shows it now. Flip on the PPC overlay and CVR, ACoS and impressions from Amazon's official Ads API sit right next to the trend.
- Daily organic rank for every keyword you track, kept as history so slow drift is visible.
- PPC overlay: CVR, ACoS, impressions from the official Amazon Advertising API, beside the trend.
- The bid never changed. ACoS climbed anyway. because organic share fell and PPC picked up the slack.
- Rank recovering + ACoS high → organic is earning trust, cut bids safely. Rank falling + ACoS climbing → stop, investigate the listing.
"My money keyword drifted from rank 6 to rank 14 over 60 days." Nobody checks rank by hand every week, so the decay stays invisible until PPC spend has already climbed to cover it. EcomDune keeps the history. you catch it in week two, not quarter two.
the Monday bid decision.
the highest-leverage 15 minutes of your week.
Powered by Amazon's official Advertising API and SP-API. Drill from campaign to search term in seconds, and compare any two date ranges to see what actually moved. Then open the joined view: rank, PPC and per-SKU net margin on one screen, with the bid change already worked out. approve or reject. that's the 15 minutes.
Recommendation: cut the bid on the drifting keyword 18%, shift that budget to the one that's ranking. projected TACoS impact: −2.1 points.
read a niche before you enter it
Lives in the Chrome extension and reads the Amazon.in search results page you're already looking at. Analyse a niche from the SERP itself: monthly revenue per listing, total niche revenue, demand and competition across the whole result. Know whether a niche can carry a healthy net margin before you spend anything on inventory or ads.
You're already on the search results page. Market Scan reads it for you: revenue estimates, review velocity, price spread. all surfaced as an overlay on the SERP you're already looking at.
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Revenue per listingSee estimated monthly revenue for each result, not just BSR rank.
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Total niche demandNiche total + top-10 concentration. is revenue spread or dominated by one brand?
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Review velocityReview count + rating spread across the SERP. A proxy for how crowded the niche really is.
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Price rangeMin, max, median price across results. see where your price fits competitively.
we never touch your amazon login
We know this is the first question every seller asks. Fair. Here's exactly how each part of EcomDune works. no vague reassurances.
We never ask for your Seller Central password. We never log into your account on your behalf. There is no credential storage anywhere in our system.
Organic rank is read from public Amazon.in search results pages. the same ones you already check by hand. The Chrome extension reads where your ASIN appears and records it. Your session, your browser. We're not sending a server to pretend to be you.
Your advertising, settlement, fee and refund data flows through Amazon's official Advertising API and SP-API, authorised by you on Amazon's own OAuth consent screen. Read-only access. EcomDune never sees your password, and Amazon controls what we can see. the per-SKU P&L is built entirely from that authorised feed plus the COGS you enter.
INR-priced. Amazon.in-only. GST, rupee settlement and pincode-level rank are first-class, not bolted on. the Amazon.in workflow was the starting point, not an afterthought.
one plan. no surprises.
14 days free to try everything. no card needed to start.
Try every feature for 14 days, completely free. No card details upfront. If you decide to continue, it's ₹1,600/month + 18% GST. If not, just walk away.
- Per-SKU P&L: true net margin after COGS, fees, PPC, refunds and GST
- 25 keywords tracked, across all your ASINs
- Rank tracker with daily refresh and 60-day history
- PPC overlay: CVR, ACoS, impressions per keyword
- PPC Analytics: Campaign, Target, Search Term drill-down
- Duration comparison, any two periods side by side
- Market Scan Chrome extension
i've spent years around Amazon.in private-label founders, and they all run the same Monday: export the search term report, check ranks by hand, paste both into a spreadsheet, and still not really know which bid to move. two or three hours, every week. and the data was already there. it just lived in five different places.
the ad reports always looked fine while the margin quietly shrank. the fees, the refunds, the PPC spend holding a slipping rank. none of it shows up in ACoS. the first time a founder sees a true per-SKU P&L, the reaction is almost always the same: "my best SKU is netting 4%, not the 18% i assumed."
i built ecomdune so the three numbers that actually decide profit. rank, ad performance, and true per-SKU margin. sit on one screen, next to each other, every week. one screen, one bid decision. that's the whole idea.
not for agencies. not for US sellers. for the founder on amazon.in doing it themselves, in rupees.
stop optimising a vanity number.
start compounding margin.
₹1,600/month + 18% GST. Per-SKU P&L, rank tracking and PPC analytics, joined on the screen where you make the Monday bid call. Built for the founder who runs their own brand on Amazon India and does their own PPC.
Start 14-day free trialNo credit card required. 14 days free, then ₹1,600/month + 18% GST. Cancel any time.